Is copyright an issue? Most popular music is protected by copyright and cannot be used without permission. Music, sound effects, and other audio elements introduce a consumer to a brand by adding tone and sensory experience to a webpage. Audio can complement visuals by working in tandem to establish an emotional connection with visitors. Is there an opportunity for audio to enhance the site experience? Some clients’ businesses rely heavily on achieving a particular vibe or aesthetic. What’s worse, they might even leave the site entirely. If audio is too unexpected or overwhelming, you risk distracting visitors from completing purchases or other actions on your site. Is the audio high-quality? Just like a website should have high-quality images, it’s important that audio content is delivered clearly and with the option to pause. Ask yourself: Is audio the best format to deliver the message? Will it help explain a concept quickly? Will the content resonate with customers? Therefore, you’ll want to ensure that audio content is relevant to the goals of the website. While potential applications are endless, it’s important to understand your client’s goals and find ways to use audio in the right context.Īudio files can slow loading times of website pages, which can impact the user experience and increase the bounce rate. The following are considerations to explore:ĭoes the audio serve a purpose? Some products or services are a better fit for audio content than others. To get started, you first have to decide if audio blocks are suitable for your client’s website. A good rule of thumb is to use audio blocks sparingly and place audio content in appropriate, thoughtfully-considered places. Squarespace offers functional and intuitive audio blocks-a feature that empowers you to include audio as an intentional, brand-building asset.Īudio has the power to create an emotional connection and increase brand recall with customers.
However, when used with consideration, audio is also a powerful way to engage with visitors and add dimension to your client’s website. Unnecessary audio on websites, such as background music, has earned a negative reputation for disrupting the user experience. When designing a client’s website, adding audio content gives you the opportunity to deliver an immersive experience.
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